To better create your best welcome email for your customer onboarding flow, knowing what a welcome email can accomplish is a good start—but what makes a great welcome email great to begin with? That’s also where the email ends. Onboarding Email Newsletters: Best Practices and Examples. With more and more companies competing for your attention, crafting good welcome emails has become a … In this welcome message example, Farnam Street tells the new user to expect two emails at first and then one every Sunday. Sorry, you must be logged in to post a comment. Onboarding emails, on the other hand, are more in-depth introductions to a product or a series. A welcome email is the perfect medium for introducing folks to the characteristics (and eccentricities) that make your brand unique. Use a welcome email to tell a brief story of who you are and what your vision is. 4. Their goal would be, of course, to convert you to a paying customer. Finally, they offered you a trial you can take advantage of right away, without any strings attached. This means that every time you visit this website you will need to enable or disable cookies again. A well-written letter can help a new employee feel welcome from the outset and ease the transition into the job. They don’t play with unnecessary attachments or a code hidden somewhere in the text. Let a subscriber hit ‘reply’ and reach you or even your support team right away. Please use the Usually, it’s a discount code for their first purchase or some online resource, an ebook for example. If you have any questions about the materials, feel free to contact Sue Butler in HR (sbutler123@XYZemail.com, phone # 123-555-1212 X222) or me. If you’re asking a question in your welcome email, make a response as easy as ABC. If you promised something in exchange for signing up, mention it right away. That’s what Brooklinen does in its emails, along with an enthusiastic “You’re In!”. PeopleImages / DigitalVision / Getty Images. Please let me know if you find that you are available to start sooner than September 10, as we are all anxious to get going on the new project we discussed during your interview. You signed up, lured by the promise of a discount code and there you go, it’s been delivered. Don’t choose the perfect time for all just because you think it’s right. One of the best ways of starting a promising relationship is to introduce yourself. These customer onboarding email templates are often sequences of emails, spread out over weeks at a time. To better demonstrate the differences between both types of email, let’s look at some real-life examples. You also have a group of friendly folks smiling at you and an assurance they’ll help you out if you encounter any issues. This welcome email campaign sample by Asana shows you how to activate users. Farnam Street: Set expectations. Not the best type of lead, but those happen as well. In such an email, a new customer is greeted, often appreciated and frequently briefly introduced to whatever they just signed up for. Mailtrap is a test mail server solution that allows testing email notifications without sending them to the real users of your application. That’s why they attach to each email a link to their preference center, where you can pick what exactly you’re interested in. With these examples of welcome emails, you’ll be able to tweak your own welcome and onboarding strategies to give new email list subscribers a better experience. You’ve got very little text but three links you’re probably going to need the most. You can then write about your team's pending projects, or what the new employee's duties are expected to include. That’s why onboarding emails rarely come alone and are usually followed by their colleagues dropping by in the coming days. There’s no point in keeping someone on a mailing list against their will. The companies who are getting first impressions right. A number of links for exploring the store are also present, making shopping easier for a recipient. If your message is carrying a clear Call-to-Action, make a reference to it in the subject line. Unsubscribe anytime. A welcome message or welcome email is defined as the form of communication with your target audiences such as website visitors or customers to greet, onboard, or connect them with you. Spam filters are very sensitive about it and they might accidentally discard your perfectly legitimate emails. For that, you need to look at successful welcome email examples. One of the most welcoming words in the English language is… “welcome”. A new employee might receive a welcome aboard letter from his immediate manager, the department head, or a colleague. If you’re tired of emailing colleagues or setting up dunny accounts, there’s a better way to go about it. Rather than showing the benefits of a product, this type of message guides recipients toward gaining them. As part of your onboarding process, make sure all new employees get a warm welcome on their first day at work.If there are multiple new hires starting in the same period (e.g. Many brands send emails that lay out the steps a new customer can take to … Avoid using phrases like “Free”, “Discount” or “70% off” (or any other percentage for that matter). The whole story of how they got to 41% is really interesting too and you can read it on Groove Blog. If you’re sending welcome or onboarding emails, you’re probably testing them in some way. Mailtrap is a mail server test tool built by Railsware Products, Inc., a premium software development consulting company. They would then introduce you to a personal coach who would give a number of suggestions for your first day and help you get started. We are very happy to have you as a part of our team. In the welcome message, continue to set expectations by detailing what the order of events can be expected after subscribing. There’s little text in an email but yet, so many things to explore. Welcome to the Team Letter Examples The following are examples of a welcome aboard email to send to a new employee joining the team and a letter for an employee who is relocating for the job. They’re aimed at teaching a new customer how to use a product or a service effectively and, well, getting them to pay for it. This website uses cookies so that we can provide you with the best user experience possible. “Many thanks for joining us on this journey” or just “You’re in, thanks!” make for a great start to a simple welcome email template. The letter can serve as an introduction to the people on the team, outline the company's expectations for the new employee, and express gratitude for this new team member’s expected contributions. If you accepted their offer, they would probably take you on a tour of a place. To connect with readers on a deeper level, companies often send out personal welcome emails – in this letter, the founder of the product personally introduces the reader to … 3 Onboarding Email Examples by Twist While Crew used pretty much the same call-to-action button for all their onboarding emails, Twist uses different tactics for each of these triggered emails. Every audience is different so, as always, we recommend testing what works best for yours. This goes for every aspect of your welcome emails: And others. Better yet, let them decide what they want to hear about. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Looking for more great employee onboarding examples? They would walk with you, showing each location and explaining its role. Compared to regular emails, welcome messages are extremely effective. 10 Examples of Standout Welcome Emails 1. Some would love some daily inspiration while others will only stay subscribed if you email them twice a month. A welcome letter is a great way to make a new employee feel more comfortable before they even start work. Welcome emails are not only about sales (although they can help with that too). If it’s a welcome email we’re talking about, you want it to look and work as expected. Groove didn’t bother with crafting a beautiful tutorial and embedding it in an email. They’re both considered transactional emails. The bearded guy on top makes you smile right away. Here, Ann Taylor delivers a promised coupon in a welcome email. E-mail is already registered on the site. If it's an email, begin with a descriptive subject line. This example from TypeForm has a lot of good things worth reusing. The purpose of your welcome email is to greet your new subscribers. And as we promised in the very beginning, here’s some inspiration for your welcome emails. It is with great pleasure that I welcome you to the advertising team at XYZ Enterprises. But the email gives you all you need at first and more will follow as you explore the platform. Another pleasant example is from IFTTT. This would be much closer to an example of an onboarding email. Brian Jones will be your liaison with the other team leaders and will help get you up to speed on where their projects stand and how they envision integration of the final product. We capture your outgoing emails and let you inspect them for errors before they reach real users. Think of that time when you paid a visit to a gym to ask about their subscription plans. They are both used to introduce a new lead to a product, a service or just to a mailing list. It’s customary to send a welcome aboard letter to new employees before they arrive to start a job. If you disable this cookie, we will not be able to save your preferences. If, however, you’re promoting a well-written tutorial and few readers appreciate your efforts, you have some work to do. If you're sending a letter, begin with your contact information, the date, and the new employee’s contact information. What’s more, 74% of users expect to receive them shortly after trusting you with their email address and/or other contact details. Personal onboarding emails. Your salutation should be polite. This is an example of a welcome aboard letter. A receptionist welcomed you and thanked you for visiting (in a perfect world). Include their contact information in the letter, or offer to in a follow-up. Login form The emails here are good examples of ways to get this done fast. A Welcome Letter Can Help a New Employee Feel at Home: Typically, the letter will come from the worker’s immediate manager, department head, or colleague. So it’s imperative that you meet or even exceed their expectations. Make sure new additions to your team know you're happy to have them. A welcome video is an absolutely great way to be remembered by your new users. Tell your reader how often you’re going to reach out and with what. These companies are really doing it well. The staff here is looking forward to helping you fill the management void we have had for some time. Please let me know if we can be of any assistance, as many of us have also moved here in the last few years, and can offer suggestions on almost everything from neighborhoods and schools to restaurants and health clubs. Keep reading for onboarding email best practices, the anatomy of an effective welcome email sequence, plus onboarding welcome email examples. Alison Doyle is the job search expert for The Balance Careers, and one of the industry's most highly-regarded job search and career experts. And a team photo at the bottom shows that there are real people behind a seemingly boring web forms platform. New employee welcome email examples. [first name], can you believe it? Welcome emails are more general, by definition. If you enjoyed this article, please share and spread the word. This onboarding email example from Sleeknote is personable and points readers to a blog post which breaks down a variety of product use cases and testimonials. Give your reader a choice. Interestingly, they also use social proof to show right away how popular some integrations are. They then told you briefly about the place, introduced the plans and explained what’s included in each. As with all business correspondence, you should keep the tone professional. But it’s still very important if you want your emails to be read and interacted with. Onboarding and Welcome Email Samples and Inspiration. Why Email is an Essential Onboarding Channel. In many cases, however, you’ll want readers to take some specific action(s) while reading your email. If it’s something interesting for them (and it probably is), they’ll be more likely to open the next email. In a short message, they give you a taste of what they’re like, creating a first positive interaction with the brand. They are generally emailed to the new employee by the employee's manager. It’s very often the first interaction you have with them outside of a website. You’ll likely come across some surprising findings. Run proper A/B testing regularly and watch how the numbers change. You must nail it. Helloprint stops being anonymous and you know precisely that it’s Mary, Martha, and Danny taking great care of you . These emails are a great chance to connect with your lead and tell them what to expect from you going forward. Instead, their welcome email is just a brief message from the CEO himself that looks honest and straightforward. Some will make a mental note to keep track of your emails. After all, they probably just signed up to use the tool and could use any help they can get. Doesn’t it resemble typical onboarding emails, then? Subject line: Welcome aboard, [new hire name]! Food52 uses a welcome email as an opportunity to introduce the brand and its founders. Salesforce welcome kits regularly change and are often personalized depending on the different teams. Let’s start off from the very first thing your readers see – a subject line. This would be a classic example of a welcome email in a non-virtual world. Your organizational and strategic planning abilities are going to be put to good use as we move into the new fiscal year, and we are eagerly anticipating the positive impact you are going to have here. How to write a good welcome email subject line? A getting started guide or a few quickstart tips are also very much appreciated. A welcome email is the very first message a person gets upon signing up to a newsletter or creating an account of any sort.